Data Protection and GDPR Level 3 for Managers and Business (VTQ)

64 videos, 2 hours and 55 minutes

Course Content

Legitimate interests

Video 33 of 64
1 min 59 sec
English
English
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Legitimate Interests in Data Processing

Understanding Legitimate Interests

Overview: Legitimate interests is a flexible lawful basis for processing, but it may not always be the ideal choice.

Appropriateness: It's suitable when using personal data in ways individuals would expect with minimal privacy risks.

Conducting a Balancing Test

Procedure: Before opting for Legitimate interests, conduct a balancing test to ensure your interests don’t override those of the individual.

Resource: Access a Legitimate Interest Assessment document in the course's download area.

Application Areas

Examples: The GDPR cites client or employee data, marketing, fraud prevention, IT security, and intra-group transfers as potential legitimate interests.

Reminder: Individuals always retain the right to object to marketing activities.

Considerations for Marketing

Criteria: Legitimate interests for marketing require showing proportionate use of personal data with minimal privacy impact.

Guidance: If potential objections are likely, consider an alternative lawful basis for marketing.

Compliance Reminder

Regulatory Compliance: Ensure compliance with Privacy and Electronic Communications Regulations even when using Legitimate Interests for marketing.

Documentation: Document decisions and complete a legitimate interest assessment for processing activities.