Data Protection and GDPR Level 3 for Managers and Business (VTQ)

64 videos, 2 hours and 55 minutes

Course Content

Legitimate interests

Video 33 of 64
1 min 59 sec
Want to watch this video? Sign up for the course or enter your email below to watch one free video.

Unlock This Video Now for FREE

This video is normally available to paying customers.
You may unlock this video for FREE. Enter your email address for instant access AND to receive ongoing updates and special discounts related to this topic.

Legitimate Interests in Data Processing

Understanding Legitimate Interests

Overview: Legitimate interests is a flexible lawful basis for processing, but it may not always be the ideal choice.

Appropriateness: It's suitable when using personal data in ways individuals would expect with minimal privacy risks.

Conducting a Balancing Test

Procedure: Before opting for Legitimate interests, conduct a balancing test to ensure your interests don’t override those of the individual.

Resource: Access a Legitimate Interest Assessment document in the course's download area.

Application Areas

Examples: The GDPR cites client or employee data, marketing, fraud prevention, IT security, and intra-group transfers as potential legitimate interests.

Reminder: Individuals always retain the right to object to marketing activities.

Considerations for Marketing

Criteria: Legitimate interests for marketing require showing proportionate use of personal data with minimal privacy impact.

Guidance: If potential objections are likely, consider an alternative lawful basis for marketing.

Compliance Reminder

Regulatory Compliance: Ensure compliance with Privacy and Electronic Communications Regulations even when using Legitimate Interests for marketing.

Documentation: Document decisions and complete a legitimate interest assessment for processing activities.