Data Protection and GDPR Level 3 for Managers and Business (VTQ)

64 videos, 2 hours and 55 minutes

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The right to object

Video 40 of 64
2 min 20 sec
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Understanding Right to Object under GDPR


All individuals possess the right to object under the GDPR, with specific conditions and considerations.

Direct Marketing

Objection to data usage for direct marketing is an absolute right:

  • Mode of Objection: Verbal or written objection is acceptable.
  • Response Time: Organizations must respond within one month of receiving the objection.

Recognizing and Handling Objections

It's crucial for organizations to:

  • Recognize Objections: Implement policies to identify and understand objections.
  • Dealing with Objections: Have procedures in place to address objections effectively.

Refusal of Objections

In some cases, objections may be refused if:

  • Compelling Reason: There exists a compelling reason to reject the objection, with proper justification provided.


When processing data for legitimate interests or public tasks:

  • Weight of Objection: Consider the impact on the individual, especially if substantial damage or distress is claimed.
  • Balance of Interests: Balance individual rights with organizational interests before making a decision.

Communication and Resolution

If objection refusal occurs:

  • Inform Individual: Provide clear explanation for refusal and inform them of their rights to complaint and judicial remedy.

Special Consideration for Direct Marketing

For direct marketing objections:

  • Suppression List: Consider adding individual's information to a suppression list to respect objection while maintaining compliance.